I was sketching some symbols that remind me the Japanese culture and I was trying to fit in the concept of the company. Then I saw an article about Ikebana, a traditional Japanese flower arrangement. I didn’t know that but Japan is intimately bonded to flowers. And so this is my brainstorm for the first attempt: flower, seed, culture, expand, open, rise to world. The typography is PLEXES, from Dino Santos, an awesome type designer and I think it combines strength and readability, blending with the symbol’s elegancy. Main corporate colours are arterial red and golden. I think this colour scheme is great because it looks great, modern and yet classy.